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In order to elevate the offerings on the SYFY site and social handles, we created digital-first franchises that were used across all platforms, including on-air to push to the online experience. These "lifestyle" pieces were supplements to the news features on SYFY Wire. While standalone experiences for online, they would sometimes strategically be aligned to shows or campaigns in order to pique interest for the view on-air.

Discomplicated: Game of Thrones
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Discomplicated is a series for SYFY WIRE that takes complex theories in fandom and breaks them down using practical props and a unique editorial voice. This particular video dissects the Game of Thrones' "Prince That Was Promised" prophecy.

Campaign Collaborators: Ariel Frost, Kit Lam, Lauren Nicholas, Whitney Shin