MOVIE PROMOS AND EDITORIALIZED INTERSTITIALS
With the SYFY rebrand to be more focused on fandom, they transformed the primetime movie watching experience into one that celebrates some of the genre's most beloved properties. Interstitials during some of the marquee movies were used to express the brand voice as well as give fans a voice themselves--including putting fan made short films on-air.
Campaign Collaborators: Meghan Dineen, Justin Herrara, Morgan Johnson, Mike Mitchell, Tongal, Workshop Creative
SHAUN OF THE DEAD
PROMO & FAN SHORTS
For Shaun of the Dead, we partnered with Tongal to have fans submit custom short films created as a tribute to what they loved about the movie. These were used on-air as well as on social platforms for promotion.
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The promo for the night is on the left, with the fan-made interstitials below.
Shaun of the Dead - Fan Short, Shooting Range
Shaun of the Dead - Fan Short, 8bit
Shaun of the Dead - Fan Short, Red
Shaun of the Dead - Fan Short, FPS
CLOSE ENCOUNTERS OF THE THIRD KIND
PROMO & FAN INTERVIEWS
For Close Encounters of the Third Kind, SYFY hosted a special screening at one of the key locations in the film, Devil's Tower. There, real fans came for a special outdoor viewing where they told us all about their love for the film and took part in a mashed potato sculpting contest. A longform piece was created for digital, with shorter cutdowns being used as wraps throughout the night on-air in addition to interstitials with the network's voice.
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The promo for the night is on the left, and four of the interstitials are below.
Close Encounters - Mashed Potato
Close Encounters - Cake
Close Encounters - Remix
Close Encounters - Climbing
Blade Runner
PROMO & TRIVIA
To honor it's important to the genre, SYFY aired a double feature of Blade Runner and Blade Runner: The Final Cut. During this airing, our interstitials focused on little known facts about the movie as well as the differences between the two versions.
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The promo for the night is on the left, with four examples of interstitials below.
Blade Runner - Debate Club
Blade Runner - Elbow
Blade Runner - Unicorn
Blade Runner - Shining
THE PRINCESS BRIDE
PROMO & BRAND EXPRESSION
One of the most quotable comedies ever, The Princess Bride is a movie that many people know by heart, and even if they've never seen it, they probably know some lines from it. These interstitials celebrated that and are a clear example of SYFY's fan-centric brand expression.
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The promo for the night is on the left, with four examples of interstitials below.
The Princess Bride - Inconveivable
The Princess Bride - Fezzik
The Princess Bride - 6 Word Summary
The Princess Bride - Life Lessons
ARMAGEDDON
PROMO & BRAND EXPRESSION
Similar to Shaun of the Dead above, we partnered with Tongal to have fans submit short films celebrating what they love about Armageddon. They were used on social as promotion and aired during the movie as well.
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The promo for the night is on the left, with the four fan films below.
Armageddon - Shortcut to Space
Armageddon - Little Armageddon
Armageddon - Slo-mo Walk
Armageddon - Make Believe
LEPRECHAUN MARATHON
PROMO & BRAND EXPRESSION
The tongue-in-cheek horror franchiseThe Leprechaun features a small green monster that is obsessed with gold, loves to cause chaos, and speaks almost exclusively in rhymes. That was the feature of our interstitial brand expression.
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The promo for the night is on the left, with four examples of interstitials below.
Leprechaun - 6 Word Summary Gold
Leprechaun - Bite
Leprechaun - Rap
