

MOVIE PROMOS AND EDITORIALIZED INTERSTITIALS
With the SYFY rebrand to be more focused on fandom, they transformed the primetime movie watching experience into one that celebrates some of the genre's most beloved properties. Interstitials during some of the marquee movies were used to express the brand voice as well as give fans a voice themselves--including putting fan made short films on-air.
Campaign Collaborators: Meghan Dineen, Justin Herrara, Morgan Johnson, Mike Mitchell, Tongal, Workshop Creative
SHAUN OF THE DEAD
PROMO & FAN SHORTS
For Shaun of the Dead, we partnered with Tongal to have fans submit custom short films created as a tribute to what they loved about the movie. These were used on-air as well as on social platforms for promotion.
The promo for the night is on the left, with the fan-made interstitials below.
Shaun of the Dead - Fan Short, Shooting Range
Shaun of the Dead - Fan Short, 8bit
Shaun of the Dead - Fan Short, Red
Shaun of the Dead - Fan Short, FPS
CLOSE ENCOUNTERS OF THE THIRD KIND
PROMO & FAN INTERVIEWS
For Close Encounters of the Third Kind, SYFY hosted a special screening at one of the key locations in the film, Devil's Tower. There, real fans came for a special outdoor viewing where they told us all about their love for the film and took part in a mashed potato sculpting contest. A longform piece was created for digital, with shorter cutdowns being used as wraps throughout the night on-air in addition to interstitials with the network's voice.
The promo for the night is on the left, and four of the interstitials are below.