MOVIE PROMOS AND EDITORIALIZED INTERSTITIALS
With the SYFY rebrand to be more focused on fandom, they transformed the primetime movie watching experience into one that celebrates some of the genre's most beloved properties. Interstitials during some of the marquee movies were used to express the brand voice as well as give fans a voice themselves--including putting fan made short films on-air.
Campaign Collaborators: Meghan Dineen, Justin Herrara, Morgan Johnson, Mike Mitchell, Tongal, Workshop Creative
SHAUN OF THE DEAD
PROMO & FAN SHORTS
For Shaun of the Dead, we partnered with Tongal to have fans submit custom short films created as a tribute to what they loved about the movie. These were used on-air as well as on social platforms for promotion.
The promo for the night is on the left, with the fan-made interstitials below.