KILLJOYS
By its fifth and final season, Killjoys became a fan favorite on the SYFY channel. The promotion for this season, though light, was all about sending the show off with a bang, celebrating everything viewers came to love. We kept the campaign light, fun and character focused while upping the stakes for this last adventure.
Campaign Collaborators: Art Machine, Peter Gatto, Amy Politi, Whitney Shin, Trailer Park
KEYART
We wanted our keyart to telegraph a few major things about season five of Killjoys. It was important to note that this was the end of the journey, putting our heroes front and center ready for what they are about to face. Our color palette had to signal that this was an otherworldly action show yet still keep it high energy and engaging. Lastly we wanted Dutch, the star, to be the center point of the piece as she is one the most badass females protagonists in the science-fiction genre.
