FOR REAL: THE STORY OF REALITY TV
In a docu-series hosted by Andy Cohen on E!, each episode of For Real: The Story of Reality TV dives deep into the history of the popular genre of television. Our goal with the campaign was to hyperfocus on reality tv fans and touch on the nostalgia many viewers feel when reminiscing on some of the biggest moments in entertainment, being clear that this show was going to deliver never before seen interviews and reunions along with comprehensive look-backs.
Campaign Collaborators: Jonah Birns, Kelin Handville, April Hartstein, Morgan Johnson, Tony Perez, Kevin Mazeski, Annie Rakel, Vikki Sanchez, David Seo, Whitney Shin, Richard Versales, Steven Villa
ANDY COHEN FOCUSED - This explainer spot put Andy Cohen front and center in order to explain the premise of the show and give a glimpse of some of the huge moments he was going to spill the tea on.