CON MAN

Originally a two-season web series, Con Man was picked up by SYFY. This show follows characters played by Alan Tudyk and Nathan Fillion as they navigate the world of comic cons and interact with passionate fans. Though fictional, it is inspired by Alan's real life experiences promoting Firefly at such conventions. Since Alan and Nathan are beloved in the genre spaced, and renown for their friendship, our campaign heavily focused on featuring them and leveraging their existing fanbase by naturally combining the show's voice with that of the newly rebrand SYFY.