CLASH OF THE COVER BANDS
From Executive Producer Jimmy Fallon, this competitive music competition was a big swing for the E! Network. Featuring three music legends as judges, every week Meghan Trainor, Adam Lambert and Ester Dean would watch as two talented cover bands competed in band-to-band combat. Our goal for the campaign was to create vibrant content that mirrored the energy of a sold out arena rock show, promising epic match-ups you could never get in real life.
Campaign Collaborators: Art Machine, Buddha Jones, Kaci Dimas, Nick Chomicki, Rob Edmond, Luke Maron, Kevin Mazeski, Annie Rakel, Superestudio, E.B. Vallone
PROMOS
LOUD - Music was obviously paramount to this campaign, so for our first official launch spot we wanted a song that embodied the excitement that surrounds seeing your favorite artist perform. Using custom shoot footage, we put our judges and host front and center to catch the attention of their fanbases.
BAND TO BAND COMBAT - Where the first spot was focused on the auspices involved, our second spot went deeper on the premise and the caliber of talent that were competing on the show.
FROM JIMMY FALLON - With Jimmy Fallon as executive producer, we wanted a spot that spoke directly to his audience, so we modified "Loud" with Jimmy as the face and hyper-targeted viewers of his show.
KEYART
A perfect encapsulation of vibe and energy of the show, this key art puts the talent front and center while using eye popping iconography and an electrifying color palette
EPISODICS
Knowing fans of individual artists would be seeing the episodics through social accounts potentially without knowing what the show is, we had the challenge of finding unique ways each week to explain the premise while still showcasing our talent and the bands involved.
Episodic 1
Episodic 2
Episodic 3
